CTVU is a certification series to help prepare advertisers, trade desks, and media buyers for the
ever-changing Advanced TV space. Our curriculum covers of-the moment Connected TV and OTT research,
trends, and behaviors.
Attendees learn buying strategies, optimization, and measurement techniques. We come to you—armed
with information and snacks—and get you ready for the future in one hour.
Covers global and generational CTV usage trends, behavior patterns and attitudes, and was grounded
in proprietary global CTV research.
Examines the mechanics and workings of the CTV ecosystem with the aim of advancing an
understanding of how to best transact in this environment.
Getting Real About
We train you on all available opportunities, including campaign-level effectiveness, attribution,
Become a certified, expert CTV buyer today!
"CTVU by Telaria provided the team and I an excellent overview of the CTV landscape and how media
buyers can take advatange of this opportunity. Of particular interest were the practical tips that
left us feeling confident to start including CTV in media plans and ready to execute. I'm very
grateful to the Telaria team for following up on all our questions and with relevant material after
the presentation - their willingness to help and timely response allowed us to present a strong use
case for programmatic CTV to our clients, and we're looking forward to getting started with
CEO and Cofounder at Martin
"CTV is growing to become an essential channel for marketers to engage with audiences so it's
vital to understand how to effectively leverage this medium. Telaria's CTVU is an important means to
enhance buyers' working knowledge in order to best optimize CTV campaigns and accurately measure
Director of Innovation at Cadreon
""As the OTT landscape continues to grow in size and complexity, we developed the CTVU program
with the dual goals of helping our clients understand the growth drivers of advanced TV, and
preparing them to plan now for the future for advertising within this environment, which we see
becoming mainstream in the very near future."