Telaria's dedicated quality assurance team pre-approves all platform supply through a process that evaluates against comprehensive guidelines.
Another human vetting process ensures each supply site is made for users to consume content (not simply a landing page for ads), and ensures the content is brand-safe and meets Telaria's premium standards.
Telaria works with MRC accredited, third-party verification partners to meet or exceed safety standards for all inventory.
Our 3-Step Fraud Fighter Process
Fighting Fraud has Always Been in Our Blood
As a founding member of the IAB Tech Lab, Telaria was integral in developing the Ads.txt initiative
. Part of a broader effort to eliminate the ability to profit from counterfeit inventory in the open digital advertising ecosystem, Ads.txt provides a mechanism to enable content owners to declare who is authorized to sell their inventory.
This initiative aims to increase transparency and reduce fraud by providing publishers with an easy way to list which companies are allowed to sell their inventory.
Telaria has made it as easy as possible to support Ads.txt for our supply partners. We have implemented a turn-key way to obtain the needed information to add the Telaria platform to their Ads.txt file, and all inventory (when applicable) is required to have Ads.txt permissions.
The announcement of this program exemplifies the security in working with Telaria and underscores its position of partnering with those equally committed to a fraud-free ecosystem. To that end, Telaria has agreements in place to identify and fight fraud with The Trade Desk, DataXu, Amobee, and Adobe.